Media Management A Comparative Analysis of European and American systems

Bogusław Nierenberg

Media Management A Comparative Analysis of European and American systems

 

A book can be both a good academic manual and a source of knowledge for practitioners – the media employees (especially managers). The author skillfully combines various conventions making a basically scholarly work also a clearly formulated quick reference for a wide audience.
Prof dr hab. Beata Glinka, Warsaw University

Wydawnictwo Uniwersytetu Jagiellońskiego
Oprawa miękka

Wydanie: pierwsze

ISBN: 978-83-233-3990-8

Liczba stron: 216

Format: 160x230mm

Cena katalogowa: 46,20 zł